A proper old school identity for an Indian solar energy company. Indestructible, functional and easy to implement. Since the sun is such a fundamental and old symbol we were looking for a very archetypical representation. Some might argue that there is a certain similarity with certain icons of Germany's dark past – we are aware of this – but then again this was based on an ancient sun symbol as well. However, we rather see it in the context of a peace loving "let the sun shine..."